- Integrated
OmegaPure® is produced through an integrated operation allowing us to control every step of the production process—from company-owned fishing vessels to our state of the art oil refinery—ensuring product integrity, consistent quality and complete traceability. Many fish oil supplement companies must purchase their fish oil from a number of suppliers and create a blended oil supplement. This makes it difficult to trace the origin and quality of the fish oil. OmegaPure® monitors the quality from menhaden harvest through delivery to ensure you receive a clean and safe dietary supplement.
- U.S. Sourced
We harvest menhaden in U.S. waters along the Atlantic and Gulf coasts. These fishing designations are closely monitored by federal and local governmental agencies that conduct regular stock assessments and continually monitor and protect the sustainability of the menhaden population. Additionally, relatively aggressive U.S. environmental laws limit the nature of contaminants contained in runoff to which the menhaden population may be exposed.
- Sustainable
OmegaPure® fish oil has been certified sustainable by Friend of the Sea, a nonprofit, non-governmental organization that focuses on the conservation of marine habitats and resources. Friend of the Sea is currently the main seafood certification program in the world, having assessed more than 10 million metric tons of wild-catch and 500 thousand metric tons of farmed products. This process is stringent and is a true reflection of our sustainability efforts.
- Single, Clean Source
OmegaPure® fish oil is from a single, clean source—the menhaden. Many fish oil supplements contain a fish oil blend from a number of species such as anchovies, sardines, mackerel and herring. This makes it difficult to trace the origin and quality of the fish oil. The menhaden species of fish we harvest are surface feeders consuming phytoplankton and zooplankton and have a short life span. This reduces their exposure to environmental contaminants compared to larger fish such as salmon and tuna. These species have a longer life span, consume smaller fish and have a much wider feeding range—all factors that increase contaminant exposure and accumulation in fish. OmegaPure® begins with harvesting fish low in environmental contaminant exposure and further reduces contaminants through the OmegaPure® purification process providing you with clean, safe fish oil.
- Kosher
Our liquid fish oils like Simply OmegaPure® and OmegaPure® Pet are certified Kosher by the Orthodox Union. The extensive Kosher certification process was conducted by a qualified Rabbinic field representative and is based on the representative’s findings of our manufacturing practices. We are regularly audited to ensure our practices meet the OU standards and maintain the Kosher status.
- Balanced Omega-3
A number of factors influence the omega-3 fatty acid composition of fish oil such as the species of fish and even seasonal environmental variances like water temperature. Menhaden are small, oily-fleshed fish that typically yield a ~1:1 ratio of the omega-3 fatty acids, EPA and DHA.
EPA and DHA function differently in the human body and offer their own unique health benefits, but are equally important. EPA reduces inflammation1 and promotes cardiovascular health,2 while DHA promotes healthy brain development3 and cognitive maintenance4.
Some fish oils offer high levels of one of these essential nutrients but are lacking in the other. For example, tuna oil is high in DHA but lacks significant levels of EPA. It is important to have a source of fish oil that has a balanced concentration of EPA and DHA to provide all of the health benefits associated with these omega-3 fatty acids.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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